What type of advertising strategy is illegal under consumer protection laws?

Bait and switch tactics are considered illegal under consumer protection laws because they deceive consumers into believing they are getting a deal on a product or service that is not genuinely available. This strategy involves advertising a product at a low price to attract customers, but then the seller does not intend to sell that product and instead tries to sell a different, usually more expensive item. This practice undermines fair competition and can harm consumers, as it relies on misleading representations that lead to frustration and distrust in the marketplace. The legality of advertising strategies hinges on the principle of honesty and transparency, which is essential for maintaining a fair trading environment.